warzywniak
01
THE POINT OF THIS PROJECT WAS TO CREATE A BRAND IDENTITY FOR A PHOTOGRAPHY STUDIO IN NEED. THIS CONSISTED OF DESIGNING A LOGO, COLOR SCHEME, BRAND TYPOGRAPHY ETC. AND REDESIGNING THE facade of the building to fit with the new brand image.
location
THE TARGET OF THIS PROJECT WAS A PHOTOGRAPHY STUDIO LOCATED ON THE RZGOWSKA-BEDNARSKA INTERSECTION IN ŁÓDŹ, POLAND.
the name
THE NAME OF THE PLACE IS WARZYWNIAK (PRODUCE STORE), WHICH IS A PLAY ON THE OWNER'S NAME - KONRAD WAWRZYNIAK. THE DESIGN PROCESS FOR THE LOGO CONSISTED OF CHOOSING TYPOGRAPHY AND CREATING A SYMBOL THAT RESEMBLES AN EYE, A CAMERA AND A VEGETABLE.
AFTER CHOOSING THE TYPOGRAPHY I CREATED A GRAPH OF SHAPES, TOP - LEFT BEING A CAMERA, BOTTOM - RIGHT AN EYE; I CHOSE THE OPTION IN THE MIDDLE OF THE SPECTRUM - THE MOST AMBIVALENT ONE. THE LOGO WAS THEN DESCRIBED ON A GRID.
the facade
02
THE NEXT STEP WAS TO REDESIGN THE FACADE OF THE BUILDING, TRANSFORMING IT INTO AN INVITING PLACE THAT STADNS OUT. IT FEATURES THE NEW BRANDING AND COLOR SCHEME, OUTSIDE YOU CAN FIND A LOUNGE AREA WHERE YOU CAN RELAX WHILE, FOR EXAMPLE, WAITING FOR YOUR FILM TO BE DEVELOPED OR PHOTOS PRINTED.
miscellaneous
03
THE LAST STEP IN THE PROJECT WAS TO DESIGN MISCELLANEOUS BRANDED ITEMS LIKE MERCH, PRODUCTS OR STATIONERY.
stationery
A RANGE OF STATIONERY INCLUDING: A FOLDER, LETTER FORM, PRICE LIST, ENVELOPE AND A BUSINESS CARD.
merchandise
A VARIETY OF MERCHANDISE: A BRANDED FILM REEL, CUP, STICKER SET, TOTE BAG AND A T-SHIRT.
